Why Should You Trust us as a Fintech PR Agency?

In the fast-paced world of Israeli Fintech, navigating regulations, securing funding, and reaching the right audience requires a specialized approach. At Creativity Value, we understand Fintech like no other PR agency because Fintech is our DNA.

Our founders, Sapir and Shoham, bring a unique combination of expertise to the table.  Sapir, a former lawyer specializing in high-tech and Fintech contracts, possesses an insider’s understanding of the legal landscape crucial for navigating complex financial ventures. Shoham, with his background as an Economics lecturer and a journalist covering global capital markets, brings a deep knowledge of financial trends and the media landscape.

This powerful combination is further amplified by their creation of “Tzipor Financi” (Financial Bird), the podcast of one of Israel’s fastest-growing financial communities.  This platform demonstrates their finger on the pulse of the Israeli Fintech scene and their ability to connect with your target audience in a meaningful way.

Creativity Value goes beyond generic PR tactics.  We leverage our deep understanding of Fintech to craft a customized strategy that speaks directly to your goals,  whether it’s attracting top talent, building brand awareness, or securing crucial investments.

With Creativity Value, you have a trusted partner who understands the intricacies of the Israeli Fintech environment and the unique challenges and opportunities it presents.

How Do We Customize a Strategy for You?

In today’s dynamic financial technology landscape, standing out from the crowd requires a targeted PR strategy. At Creativity Value we understand that every fintech company has unique goals. We take a collaborative approach, working closely with you to define your specific objectives. Whether you’re looking to attract top talent through your employer branding, drive sales, build brand awareness, expand into new markets, or secure investment, our team of experts will craft a customized PR plan that aligns perfectly with your vision.

 

Building a winning PR strategy demands more than just understanding your goals. At Creativity Value, we go the extra mile to tailor our approach to the specific landscape of Israeli fintech. Our research team dives deep, analyzing current trends, competitor strategies within the Israeli market (think PayBox, for example), and the unique needs of your target audience –  whether it’s millennial investors or established financial institutions. This in-depth understanding allows us to craft messaging and outreach efforts that resonate deeply within your niche, while also amplifying your company’s distinct strengths and value proposition within the competitive Israeli fintech scene.

How Do We Apply Our Strategies for Fintech Companies?

At Creativity Value, we translate our customized plans into impactful actions designed to achieve your specific goals. Here’s how we leverage a diverse toolbox specifically for Israeli fintech companies:

• Podcasts and Media Interviews: The Israeli media landscape is rich with financial podcasts and business news programs. We possess the experience and connections to target relevant shows, increasing your chances of securing placements that maximize exposure to your target audience. Moreover we make sure we prepare you for the media interview to make sure you don’t forget anything and you manage to get the wanted message across.

• Content Creation: Our team of skilled writers will craft compelling content tailored to both Hebrew and English audiences. This might include blog posts discussing new financial regulations relevant to Israel, white papers on innovative fintech solutions, or informative social media content that educates users about your services.

• Messaging and Social Media Strategy: Our team will develop clear and concise messaging that resonates within the Israeli cultural context. We’ll then translate this messaging into engaging social media campaigns on platforms like Facebook and LinkedIn, fostering brand awareness and community engagement.

• Events: Israeli fintech thrives on networking and collaboration. We leverage our industry knowledge to identify and connect you with relevant industry events like the annual Tel Aviv Fintech Week or specialized conferences, ensuring your brand is present where key decision-makers gather.

• Thought Leadership: We work to position your company’s experts as trusted voices within the industry. This might involve targeting op-ed placements in leading Israeli financial publications or establishing your executives as regular contributors to industry blogs.

• Building Trust: In the security-conscious Israeli market, building trust is paramount. We’ll develop a comprehensive communication strategy that emphasizes your company’s commitment to data security and regulatory compliance, fostering long-term client relationships.

By employing this multifaceted approach, Creativity Value empowers Israeli fintech companies to achieve their goals, from attracting top tech talent to securing crucial investments.

We Measure Our Results

In today’s data-driven world, measuring the impact of your PR efforts is no longer optional. At Creativity Value, we take a results-oriented approach, constantly monitoring and analyzing the success of your Fintech PR strategy.

Here’s why measuring results is crucial:

• Demonstrate ROI: Quantifiable data allows you to clearly see the return on investment (ROI) from your PR initiatives. This empowers you to make informed decisions about future campaigns and resource allocation.

• Optimize Your Strategy: Data insights reveal what’s working and what’s not. We can use this information to refine your messaging, identify the most effective channels, and continuously optimize your PR strategy for maximum impact.

• Prove Success to Stakeholders: Measurable results provide compelling evidence to showcase the value of your PR efforts to investors, executives, and other stakeholders.

So, how do we measure success? We employ a comprehensive suite of metrics tailored to your specific goals. This might include:

• Media Coverage: We track the quantity and quality of media placements, including reach, impressions, and sentiment analysis.

• Website Traffic: We monitor increases in website traffic and identify referral sources generated by PR efforts.

• Social Media Engagement: We analyze metrics like likes, shares, comments, and brand mentions to gauge audience engagement with your messaging.

• Lead Generation: We track leads generated through PR activities and measure their conversion rates into paying customers.

By analyzing this data, we can provide you with actionable insights that inform future strategies and ensure your PR efforts continue to deliver tangible results for your Israeli Fintech company.