Creativity Value Blog
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A Comprehensive Guide to Reputation Management in 2024
What Is Reputation Management? Reputation management is the ongoing practice of influencing and shaping public perception of a brand or individual. It encompasses a variety
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The Importance of Ratings in High-Tech Companies
Why Do Ratings Matter to High Tech Companies? In the fast-paced world of Israeli high-tech, where innovation and talent reign supreme, online ratings have become
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10 Important Tips on How to Prepare and Nail a Media Interview
Media interviews play an integral part of your PR strategy. You worked very hard to understand the audience, then get the interview and now it’s
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Why Should Tech Companies Invest in PR in Crisis Times
Sapir Levy In recent months, Israel’s high-tech industry has faced challenges. After 2021’s record fundraising, the war in Ukraine and global inflation brought
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Founder, what are your company’s vision and values?
Shoham Levy The Israeli IDF has been surrounded by myths for years. A small and poor army defeated enemies for years on end? How did
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Why startups find it difficult to recruit talent without a strong employer brand
I recently completed a project to communicate a startup’s funding round. The company has everything to succeed: Great founders, products that benefit society, and tier