Creativity Value Blog
A Comprehensive Guide to Reputation Management in 2024
What Is Reputation Management? Reputation management is the ongoing practice of influencing and shaping public perception of a brand or individual. It encompasses a variety
The Importance of Ratings in High-Tech Companies
Why Do Ratings Matter to High Tech Companies? In the fast-paced world of Israeli high-tech, where innovation and talent reign supreme, online ratings have become
10 Important Tips on How to Prepare and Nail a Media Interview
Media interviews play an integral part of your PR strategy. You worked very hard to understand the audience, then get the interview and now it’s
Why Should Tech Companies Invest in PR in Crisis Times
Sapir Levy In recent months, Israel’s high-tech industry has faced challenges. After 2021’s record fundraising, the war in Ukraine and global inflation brought
Founder, what are your company’s vision and values?
Shoham Levy The Israeli IDF has been surrounded by myths for years. A small and poor army defeated enemies for years on end? How did
Why startups find it difficult to recruit talent without a strong employer brand
I recently completed a project to communicate a startup’s funding round. The company has everything to succeed: Great founders, products that benefit society, and tier