Creativity Value Blog
10 Important Tips on How to Prepare and Nail a Media Interview
Media interviews play an integral part of your PR strategy. You worked very hard to understand the audience, then get the interview and now it’s
Why Should Tech Companies Invest in PR in Crisis Times
Sapir Levy In recent months, Israel’s high-tech industry has faced challenges. After 2021’s record fundraising, the war in Ukraine and global inflation brought
Founder, what are your company’s vision and values?
Shoham Levy The Israeli IDF has been surrounded by myths for years. A small and poor army defeated enemies for years on end? How did
Why startups find it difficult to recruit talent without a strong employer brand
I recently completed a project to communicate a startup’s funding round. The company has everything to succeed: Great founders, products that benefit society, and tier
No limit on days off? Wrong step for your organization
Shoham Levy The struggle to keep the best employees in your organization as the era of the big resignation has just begun. During the Covid-19
LinkedIn Labor Market Trend Report 2022: Insights for employer branding
We track the most important employer branding trends around the world as an employer branding PR agency. The most powerful tool for effective employer branding