Creativity Value Blog
From Search to Answer: The Evolution of Discovery in the Age of Artificial Intelligence
The digital information ecosystem is currently undergoing its most profound transformation since the inception of the commercial internet. For over two decades, the fundamental paradigm
The Strategic Role of PR in Tech: From Startup Narratives to Global Growth
In my analysis of the global technology landscape, I have consistently observed that the most successful companies treat public relations not as a secondary marketing
How to Integrate PR and LinkedIn to Build Unshakable Brand Leadership
I’ve spent over two decades tracking how companies communicate, and I’ve seen a massive, permanent shift in what builds a reputation. The era of the
A Strategic Guide to Public Relations for Global Brands in the Israeli Market
As a strategic consultant who has guided multinational corporations through the complexities of global expansion for over two decades, I have consistently observed a fundamental
Why PR is the New Cornerstone of Talent Acquisition for MNCs in Israel’s AI-Powered Future
As a leader of a multinational corporation operating in Israel, you are positioned at the epicenter of one of the world’s most dynamic and formidable
A Founder’s Guide to Mastering Media Exposure in the Israeli Tech Scene
Let me start with a truth from my side of the desk: as a journalist covering the Israeli tech scene for years, I can tell