Why Should Tech Companies Invest in PR in Crisis Times

  Sapir Levy   In recent months, Israel’s high-tech industry has faced challenges. After 2021’s record fundraising, the war in Ukraine and global inflation brought euphoria into concern. Within a few weeks, headlines revealed high-tech companies were laying off workers and cutting marketing and advertising budgets. When companies face a crisis, they almost automatically cut […]

Why startups find it difficult to recruit talent without a strong employer brand

I recently completed a project to communicate a startup’s funding round. The company has everything to succeed: Great founders, products that benefit society, and tier 1 investors and venture capitalists. This is the kind of startup that can overcome any obstacle.  At the end of this project, the founders asked: Do I need to invest […]

Employer Branding: Makes the Difference in Recruiting

When the Israeli high-tech market is experiencing an extraordinary boom period, and competition for every talent is  fierce, apart from the high salary, pampering benefits, “10bis”, prestigious catering, and fun days, companies may not forget that the most important aspect to attract emploeyss is employer branding. In fact, according to a survey conducted by LinkedIn, […]

The importance of storytelling for tech companies

Sapir Levy In August 2016, NFL star Colin Kaepernick made a stand after witnessing police brutality against black people in the United States and rising racism. His course of action was to sit on the bench during the national anthem that is played before every NFL League preseason game. Nothing symbolizes the American spirit more […]